{"id":336,"date":"2017-03-01T15:59:08","date_gmt":"2017-03-01T14:59:08","guid":{"rendered":"https:\/\/schmink.tv\/?p=336"},"modified":"2026-10-25T13:38:56","modified_gmt":"2026-10-25T12:38:56","slug":"loreal-paris-setzt-in-kanada-auf-instagram-influencer","status":"publish","type":"post","link":"https:\/\/schmink.tv\/index.php\/loreal-paris-setzt-in-kanada-auf-instagram-influencer\/","title":{"rendered":"L\u2019Or\u00e9al Paris setzt in Kanada auf Instagram-Influencer"},"content":{"rendered":"

Einen ungew\u00f6hnlichen Weg des Marketings ging jetzt L\u2019Or\u00e9al Paris in Kanada. Dort bat der Beauty-Megakonzern 32 Netz-Influencer („influenceuses“) mit einer gemeinsamen Reichweite von rund 4,5 Millionen Nutzern, die neusten Schmink-Angebote von L\u2019Or\u00e9al Paris \u00fcber Instagram bekannt zu machen.<\/span><\/h2>\n

Hintergrund der Idee: \u00dcber die US-Plattform Instagram in Kanada einen signifikanten Prozentsatz der Verbraucher, welche an Beauty-Themen interessiert sind und Instagram regelm\u00e4\u00dfig besuchen, zu erreichen.<\/p>\n

Jeder der 32 Influencer war aufgefordert, Bilder auf Instagram zu posten, welche die Farbenvielfalt von L\u2019Or\u00e9al Paris-Schminke gut in Szene setzen. Neben Fotos konnten die Beauty-Influencer Videos auf ihren Instagram-Accounts f\u00fcr Follower posten.<\/p>\n

Zudem hatte L\u2019Or\u00e9al Paris gebeten, dass jedes Schmink-Foto oder Schmink-Video mit den Hashtags #PaintYourself und #InfalliblePaints versehen wird.<\/p>\n

Erg\u00e4nzend konnten die Beauty-Blogger auf YouTube Videos zum Thema ver\u00f6ffentlichen, um die Markenbotschaft des Beauty-Konzerns zu bef\u00f6rdern.<\/p>\n

L\u2019Or\u00e9al Paris rief die Aktion Ende Februar 2017 ins Leben und m\u00f6chte sie im Laufe des M\u00e4rz vorantreiben.<\/p>\n","protected":false},"excerpt":{"rendered":"

Einen ungew\u00f6hnlichen Weg des Marketings ging jetzt L\u2019Or\u00e9al Paris in Kanada. Dort bat der Beauty-Megakonzern 32 Netz-Influencer („influenceuses“) mit einer gemeinsamen Reichweite von rund 4,5 Millionen Nutzern, die neusten Schmink-Angebote von L\u2019Or\u00e9al Paris \u00fcber Instagram bekannt zu machen. Hintergrund der Idee: \u00dcber die US-Plattform Instagram in Kanada einen signifikanten Prozentsatz der Verbraucher, welche an Beauty-Themen \u2026<\/p>\n","protected":false},"author":4,"featured_media":894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[303,2],"tags":[3],"class_list":["post-336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marken-branche","category-produkte","tag-featured"],"yoast_head":"\nL\u2019Or\u00e9al Paris setzt in Kanada auf Instagram-Influencer - www.schmink.tv<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schmink.tv\/index.php\/loreal-paris-setzt-in-kanada-auf-instagram-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al Paris setzt in Kanada auf Instagram-Influencer - www.schmink.tv\" \/>\n<meta property=\"og:description\" content=\"Einen ungew\u00f6hnlichen Weg des Marketings ging jetzt L\u2019Or\u00e9al Paris in Kanada. Dort bat der Beauty-Megakonzern 32 Netz-Influencer („influenceuses“) mit einer gemeinsamen Reichweite von rund 4,5 Millionen Nutzern, die neusten Schmink-Angebote von L\u2019Or\u00e9al Paris \u00fcber Instagram bekannt zu machen. 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