{"id":324,"date":"2017-02-27T16:57:51","date_gmt":"2017-02-27T15:57:51","guid":{"rendered":"https:\/\/schmink.tv\/?p=324"},"modified":"2026-10-25T13:38:58","modified_gmt":"2026-10-25T12:38:58","slug":"keine-feindliche-uebernahme-von-beauty-und-putzkonzern-unilever-sagt-warren-buffett","status":"publish","type":"post","link":"https:\/\/schmink.tv\/index.php\/keine-feindliche-uebernahme-von-beauty-und-putzkonzern-unilever-sagt-warren-buffett\/","title":{"rendered":"Unilever: Warren Buffett verzichtet auf feindliche \u00dcbernahme"},"content":{"rendered":"<h2><span style=\"color: #008000;\">Kein feindlicher Angriff auf Dove, Axe und Vaseline: Der US-Investor Warren Buffett hat erkl\u00e4rt, man habe den Konsumg\u00fcterkonzern Unilever nie gegen dessen Willen \u00fcbernehmen wollen.<\/span><\/h2>\n<p>Der US-Lebensmittelkonzern Kraft Heinz hatte Unilever im Februar 2017 ein \u00dcbernahmeangebot \u00fcber rund 143 Milliarden US-Dollar (damals rund 135 Milliarden Euro) unterbreitet. Gr\u00f6\u00dfte Anteilseigner von Kraft Heinz sind Buffetts Holding Berkshire Hathaway und die Investmentgesellschaft 3G Capital.<\/p>\n<p>Der britisch-niederl\u00e4ndische Konzern lehnte das Angebot ab. Daraufhin zog Kraft Heinz es zur\u00fcck. Gegen\u00fcber dem US-Fernsehsender CNBC sagte Buffett, man sei davon ausgegangen, dass Unilever an einem Zusammenschluss interessiert sei. Als klar gewesen sei, dass das nicht zutreffe, habe man kein Interesse an einem feindlichen \u00dcbernahmeversuch gehabt.<\/p>\n<p>F\u00fcr die Beauty-Branche ist Unilever ein Schwergewicht. Zum Bereich K\u00f6rperpflege geh\u00f6ren unter anderem Dove, Axe, Rexona, Signal, Vaseline und duschdas. Daneben ist der Konzern mit Haushaltsmarken wie Domestos, Cif und Coral sowie mit Lebensmitteln wie Knorr und Pfanni vertreten.<\/p>\n<p><em>Hinweis der Redaktion: Dieser Beitrag gibt den Stand vom Februar 2017 wieder. Unilever hat sein Markenportfolio seitdem mehrfach ver\u00e4ndert, unter anderem durch den Verkauf des Margarinegesch\u00e4fts (2018) und die Abspaltung des Eiscremegesch\u00e4fts (2025).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kein feindlicher Angriff auf Dove, Axe und Vaseline: Der US-Investor Warren Buffett hat erkl\u00e4rt, man habe den Konsumg\u00fcterkonzern Unilever nie gegen dessen Willen \u00fcbernehmen wollen. Der US-Lebensmittelkonzern Kraft Heinz hatte Unilever im Februar 2017 ein \u00dcbernahmeangebot \u00fcber rund 143 Milliarden US-Dollar (damals rund 135 Milliarden Euro) unterbreitet. Gr\u00f6\u00dfte Anteilseigner von Kraft Heinz sind Buffetts Holding \u2026<\/p>\n","protected":false},"author":4,"featured_media":904,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[303,2],"tags":[143,122,147,136,137,125,132,144,148,3,138,123,126,146,124,129,135,139,127,128,131,130,145,133,141,142,134,149,140],"class_list":["post-324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marken-branche","category-produkte","tag-axe","tag-becel","tag-brut","tag-cif","tag-coral","tag-cremissimo","tag-domestos","tag-dove","tag-duschdas","tag-featured","tag-jif","tag-knorr","tag-laetta","tag-lux","tag-magnum","tag-mondamin","tag-omo","tag-persil","tag-pfanni","tag-rama","tag-sana","tag-sanella","tag-signal","tag-sun","tag-sunil","tag-sunlight","tag-surf","tag-vaseline-pureit-unilever-pure-it","tag-viss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever: Warren Buffett verzichtet auf feindliche \u00dcbernahme - www.schmink.tv<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schmink.tv\/index.php\/keine-feindliche-uebernahme-von-beauty-und-putzkonzern-unilever-sagt-warren-buffett\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever: Warren Buffett verzichtet auf feindliche \u00dcbernahme - www.schmink.tv\" \/>\n<meta property=\"og:description\" content=\"Kein feindlicher Angriff auf Dove, Axe und Vaseline: Der US-Investor Warren Buffett hat erkl\u00e4rt, man habe den Konsumg\u00fcterkonzern Unilever nie gegen dessen Willen \u00fcbernehmen wollen. 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